Vodaphone McLaren Mercedes?

[Cam]

Wonder what this means for the sponsorship on Red team? :saywhat:


14th December 2005
VODAFONE WILL BE McLAREN MERCEDES TITLE SPONSOR

Vodafone and the McLaren Mercedes Formula One team today announce a long-term sponsorship agreement, commencing January 2007 which will last into the next decade. Vodafone will become Title Sponsor of the Team – ‘Vodafone McLaren Mercedes’ and the ‘Official Mobile Partner’.

The sponsorship demonstrates Vodafone’s ongoing commitment to the Formula One World Championship, a sport which continues to deliver massive global television coverage and which has significant appeal for Vodafone’s consumer and business customers around the world.

The title sponsorship includes a number of benefits:
- The team name will be ‘Vodafone McLaren Mercedes’.
- Vodafone will be the ‘Official Mobile Partner’ of the team.
- Dominant Title Sponsorship branding on the new 2007 cars, drivers' and pit crews' overalls and helmets and other ancillary elements.
- Significant marketing activation opportunities including hospitality, merchandising, and promotional rights including access to drivers and track days.
- Behind the scenes access to the Vodafone McLaren Mercedes racing team, enabling Vodafone to bring exclusive content to Vodafone live! with 3G customers, allowing them to ‘live the motor racing experience’ and feel part of the racing team.
- Additional content will include Vodafone McLaren Mercedes racing news updates, test results and full team biographies, the McLaren story, exclusive Vodafone McLaren Mercedes team games, videos, ringtones, wallpapers and screensavers.

Commenting on the agreement Peter Bamford, Vodafone’s Chief Marketing Officer said, "We are excited about this new phase of involvement in motor racing. As Title Sponsor of the Vodafone McLaren Mercedes team it raises our association with Formula One to the ultimate level. The new agreement delivers a fantastic marketing platform; the associative rights we acquire as a result of this new sponsorship provide us with additional opportunities to continue to raise brand awareness, build brand preference and drive revenue. It will also provide our customers with unique and exciting content through
Vodafone live! with 3G.”

“This is only the third time for more than 30 years that the opportunity to become the team’s Title Sponsor has existed," said Ron Dennis, Chairman and CEO of the McLaren Group and McLaren Mercedes Team Principal. "The status of the brand and the level of activation in support of the sponsorship were key criteria for our choice of Title Sponsor and Vodafone over-delivers in all respects. In addition, as our agreement is long-term, this provides important stability within the Team, allowing us to focus fully on our objective of winning races and Championships together. We are delighted to welcome Vodafone to
the team and look forward to many future successes."

"We welcome Vodafone as the new title sponsor to the team," said Norbert Haug, Vice-President, Mercedes-Benz Motorsport. "The fact that a worldrenowned brand like Vodafone with such an impressive market performance has joined us is of significant importance not only for the team but also for all our world class sponsor partners. I am sure that each one will benefit from the respective activities of the other, which is a first class prospect for everybody involved."

- ENDS -

[Accipiter]

It looks like Mercedes may get to cut some of their huge costs, while on the other hand, this could be a major hit to Ferrari.



Honda is F1's big spender

Japan's Honda spent more money on F1 this year than any other carmaker. That is the information of 'BusinessF1' magazine, which claimed that a gigantic budget totalling (US) $560 million was splashed out on the Brackley based BAR-Honda team.

It must be remembered, however, that Honda recently acquired 100 per cent of its now eponymous grand prix outfit.

Major expenditure on a new state of the art wind tunnel would also account for a chunk of the more than half-billion dollar figure, and Honda reportedly also chipped in to help Jenson Button buy his way out of a Williams deal.

In a more normal year, Honda would have spent about $250 million in 2005, followed closely by Mercedes ($236m) and Toyota ($212m). BMW ploughed in $160 million, while Renault won both drivers' and constructors' titles by spending just $113m. These figures are estimated based on what the car manufacturer, rather than what the team on a whole, spent.

It is therefore less astonishing that Fiat spent a mere $10 million on Ferrari's F1 programme this year. Maranello's real budget is pumped up by huge sponsors including Vodafone and Marlboro, with the latter paying Michael Schumacher's salary.

[Easy]

Phillip Morris pays Ferrari for all available space on the car then sells what they don't use. So Phillip Morris needs to find a new sponsor, not Ferrari.

[WestMcLarenF1]

So I have to change my handle to VodaphoneMclarenF1....... :mad:

[EDwardo]

Wonder what this means for the sponsorship on Red team? :saywhat:

"....a hole of about $50 million in the reds' annual budget."
http://www.f1racing.net/en/news.php?newsID=105560

:laugh:

[EDwardo]

So I have to change my handle to VodaphoneMclarenF1....... :mad:


"....Michael, 36, is also personally sponsored by the mobile phone giant..."
http://www.f1racing.net/en/news.php?newsID=105560

SchumacherVodaphoneWestMcLarenF1! It will be a fine nick!

[Jervis Tetch 1]

So I have to change my handle to VodaphoneMclarenF1....... :mad:Look on the bright side. At least you won't have to change your handle for another 10 years :D

[devilmaster]

and does this have anything to do with formulaben's post that wonders if the prancing horse went back to the real ferrari red colour?

[Gnam]

"....Michael, 36, is also personally sponsored by the mobile phone giant..."
http://www.f1racing.net/en/news.php?newsID=105560

SchumacherVodaphoneWestMcLarenF1! It will be a fine nick!

If MS retires and Vodaphone picks up Kimi, you could change it to KimiVodaphoneMcLarenF1. ;)

[Ankf00]

and does this have anything to do with formulaben's post that wonders if the prancing horse went back to the real ferrari red colour?

Didn't Ferrari go all douche-orange/red after they scored the Marlboro sponsorship, not the Vodaphone?