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View Full Version : nice car pic, not!



G.
03-20-07, 01:43 PM
In case you don't get around to other forums much.

uh, wrong car, guys. (http://www.vegasgrandprix.com/docs/Vegas_Grand_Prix_2007.pdf)

rabbit
03-20-07, 02:02 PM
To us, that's a big deal. But I'm not sure the average Vegasite pondering a ticket purchase that it'll make that big a difference. It is pretty stupid though. Kinda like putting a picture of Derek Jeter on the cover of a Tigers program.

cameraman
03-20-07, 02:02 PM
How do these people stay employed?
Didn't anyone a CCWS look at it?

A clue, a clue, anyone around here got a clue?

:shakehead

RichK
03-20-07, 02:08 PM
Reminds me of the Tour of California coverage this year. The last stage was around the Long Beach GP track, and Paul Sherwin mentioned that the cyclists were racing on the same streets as the Formula One cars.

Not many people know or care about the difference. :\

devilmaster
03-20-07, 02:11 PM
The car on the front doesn't mean much.

Its the stuff inside that concerns me.

200,000 expected attendance? Are we including the people who will be at a downtown casino but not even bother with the race?

I'm wondering if that Wynn logo is for a magazine, sorta like the Venetian logo above it. I'd be more happy if there was more interest from and a casino that would be onboard.

rabbit
03-20-07, 02:12 PM
Bright side, it's a pretty sexy car, and it's not a crapwagon. That would be grounds for a public execution.

Ankf00
03-20-07, 02:14 PM
It's a niche thing. You wouldn't understand, brah.

KLang
03-20-07, 02:34 PM
I'm wondering if that Wynn logo is for a magazine, sorta like the Venetian logo above it. I'd be more happy if there was more interest from and a casino that would be onboard.

Looks to me like a magazine. List of sponsors (http://www.vegasgrandprix.com/sponsors/) includes a few of the casinos, including the Golden Nugget.

I'm guessing the artwork with the generic open-wheel car was not subject to approval by Champ Car. Perhaps they need to tighten up their promoter agreements a bit.

devilmaster
03-20-07, 02:41 PM
Looks to me like a magazine. List of sponsors (http://www.vegasgrandprix.com/sponsors/) includes a few of the casinos, including the Golden Nugget.

I'm guessing the artwork with the generic open-wheel car was not subject to approval by Champ Car. Perhaps they need to tighten up their promoter agreements a bit.

Thx for the link KLang. Good to see a couple of the downtown casinos are willing to work with the race.

[edit] acutally most of them. Boyd Gaming is a sponsor by itself - Boyd owns 2 or 3 downtown casinos. Looks like the only one not into it is the Tamares group, which also owns 2 or 3 downtown casinos. [2nd edit] And this is probably why. http://www.lvbusinesspress.com/articles/2007/03/02/news/iq_12690815.txt

Wheel-Nut
03-20-07, 03:22 PM
Here's the problem. http://www.goacme.net/

How many time have they screwed up the coyote's stuff?? :p

SteveH
03-20-07, 03:38 PM
I think its a brochure for selling advertising in the official program. The car depicted isn't the only inaccuracy. Check out the stats:

52.5% Champ Car attendees are married
35.5% Champ Car attendees are single

I realize it is Vegas, so maybe the other 12% are out of town conventioneers that are married but are pretending to be single. ;) :rofl:

cameraman
03-20-07, 03:51 PM
Yeah those are some brillant numbers.
Nobody under 18 attends the race either.

Sean O'Gorman
03-20-07, 06:55 PM
From a recent issue of Maxim:

Toyota Grand Prix
Long Beach, CA
The tire-smoking, sideways-sliding, sport of drift racing takes center stage April 13-15, when the world's top drifters do battle on a twisty 1.97 mile circuit.

Good thing Joe Bob was right and drifting did nothing to take away attention from Champ Car at the events that they run together...

Insomniac
03-20-07, 07:04 PM
From a recent issue of Maxim:

Toyota Grand Prix
Long Beach, CA
The tire-smoking, sideways-sliding, sport of drift racing takes center stage April 13-15, when the world's top drifters do battle on a twisty 1.97 mile circuit.

Good thing Joe Bob was right and drifting did nothing to take away attention from Champ Car at the events that they run together...

You have to promote the most popular part of an event first. ;)

Spicoli
03-20-07, 07:11 PM
Dear Steve Johnson:

You are a ****ing idiot. Why did this happen?


Love:

Spicoli.


:clubracing:

:shakehead

shaggy_socal
03-20-07, 07:22 PM
Yeah those are some brillant numbers.
Nobody under 18 attends the race either.

Sure they do, but I guess the under 18 crowd isn't considered an ideal target demographic for advertisers placing ads in a grand prix program.

cameraman
03-21-07, 01:31 AM
Picture these two scenarios:

Spicoli arriving at a race alone.
Spicoli arriving at a race with the kids.

You going to market to them the same way?
It matters whether the 30-45 year olds are towing the kids.

devilmaster
03-21-07, 02:24 AM
Picture these two scenarios:

Spicoli arriving at a race alone.
Spicoli arriving at a race with the kids.

You going to market to them the same way?

Market? Hell, I'd be debating whether or not both groups get in. ;) :D

shaggy_socal
03-21-07, 02:26 AM
Picture these two scenarios:

Spicoli arriving at a race alone.
Spicoli arriving at a race with the kids.

You going to market to them the same way?
It matters whether the 30-45 year olds are towing the kids.

No it doesn't because kids or not, you're still marketing to the adults.
Spicoli has the money.
The kids don't.

Insomniac
03-21-07, 10:28 AM
No it doesn't because kids or not, you're still marketing to the adults.
Spicoli has the money.
The kids don't.

But the kids can be influencers.

Ankf00
03-21-07, 11:26 AM
No it doesn't because kids or not, you're still marketing to the adults.
Spicoli has the money.
The kids don't.

single people have different spending habits than married folks

KLang
03-21-07, 12:41 PM
Response on this issue from wood-eye over at crapwagon:


I heard from one of the marketing people at Champ Car. They are also very upset that this occurred. He told me that each promoter, team and sponsor DOES receive a marketing kit that includes logo guidelines and standards, an outline of proper usages, access to approved images, etc. All promoters, sponsors and teams are required to submit for approval anything they produce. Unfortunately that doesn’t always happen, but Champ Car has put consequences in place for those partners that don’t meet the proper requirements. They (Champ Car) appreciate when the fans spot errors like this, but would like for the fans to let them know about it instead of discussing it on a public forum. That just adds to the problem.


link (http://www.champcarfanatics.com/forums/showpost.php?p=898733&postcount=91)

I kinda doubt the fans will stop discussing these problems. :laugh:

extramundane
03-21-07, 12:57 PM
but Champ Car has put consequences in place for those partners that don’t meet the proper requirements.

Consequences:
1st Offense: Handwritten letter from Paper
2nd Offense: Steve Johnson starts a CCF thread about your mother
3rd Offense: Your organization named "Official __________ of Champ Car"

:gomer:

TKGAngel
03-21-07, 01:05 PM
I kinda doubt the fans will stop discussing these problems. :laugh:

Well, when compared with issues like car counts, driver lineups and sponsor deals, internet forum gossip is the number one issue facing champcar these days! ;)

KLang
03-21-07, 01:07 PM
The document in the original post has been removed from the Vegas Grand Prix website. They must have received their note from paper :D

Don Quixote
03-21-07, 02:04 PM
Seems like champcar wants us to be good little fans.
extramundane: good one :laugh:

shaggy_socal
03-21-07, 02:54 PM
single people have different spending habits than married folks

You are absolutely correct, that's why there were stats for % married vs. single. But both groups would still fall into the adult demographic.


But the kids can be influencers.

Yes they can, but IMO there isn't a significant enough number of kids attending the GP to make it worthwhile for an advertiser to spend their marketing $$$$$ to directly market to them in a Grand Prix program.

cameraman
03-21-07, 03:15 PM
I am talking about marketing to adults with children not to children directly.

Married vs single with 12% of the population missing and absolutely no information on the number of children attending or at minimum an estimation of the % of married with kids at home is utterly unprofessional audience demograhics.

oddlycalm
03-21-07, 03:46 PM
52.5% Champ Car attendees are married
35.5% Champ Car attendees are single

I realize it is Vegas, so maybe the other 12% are out of town conventioneers that are married but are pretending to be single. ;) :rofl: Over 85% of Champ Car attendees have a fixed address [/Aries K]....:gomer:

oc

devilmaster
03-21-07, 03:56 PM
Over 85% of Champ Car attendees have a fixed address [/Aries K]....:gomer:

oc

I like the cool stuff... [/booya] :laugh:

Gangrel
03-21-07, 04:42 PM
I think its a brochure for selling advertising in the official program. The car depicted isn't the only inaccuracy. Check out the stats:

52.5% Champ Car attendees are married
35.5% Champ Car attendees are single

I realize it is Vegas, so maybe the other 12% are out of town conventioneers that are married but are pretending to be single. ;) :rofl:

Nahh...the casino's just taking a 12% vig. Kind of like "0" and "00" on the roulette table. :D

shaggy_socal
03-21-07, 06:45 PM
I am talking about marketing to adults with children not to children directly.

Married vs single with 12% of the population missing and absolutely no information on the number of children attending or at minimum an estimation of the % of married with kids at home is utterly unprofessional audience demograhics.

I would think that most companies advertising in Las Vegas would have access to demographic data regarding Vegas' tourism. They should then be able to compare that with the data from the flyer and make a reasonable estimate of how many families would attend if such a % is important to their overall marketing campaign.

I also think it's reasonable to assume that auto racing is a family friendly activity, so it's a safe bet that there will be a fiar number of families there.

If your advertising decisions hinge on the the % of families at the event, then there are probably other events/venues where the concentration of families is inherantly higher, like Disneyland, and you'll get more bang for your marketing buck at those places than at a street race.